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Re:Our plans to improve navigation on Gov.uk by alias_neo on Tuesday June 29, 2021 @11:18AM (#27677064)
The general consensus is "host your own", that way you're not giving more control over the web to Google by providing them the inner workings of your site via your analytics data.

There are several alternatives, you'll tend to find a lot of them advertised in the comments section here for any anti-Google Analytics post.

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