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Re:Our plans to improve navigation on Gov.uk by randomperson_24 on Tuesday June 29, 2021 @11:16AM (#27677044)
They are probably using enterprise version of Google Analytics, where data isn't associated with activity on Google and not used for advertising.
Re:Our plans to improve navigation on Gov.uk by snowwrestler on Tuesday June 29, 2021 @12:39PM (#27678334)
That’s how GA started and it’s still possible for anyone to set it up that way, although Google kind of hides it. If you use GA without Tag Manager or Doubleclick integration, the data is aggregated for your analytics but not tied to other Google activity.