Re:Judge dismisses FTC and state antitrust complaints agains...
by ethbr0 on Tuesday June 29, 2021 @08:12PM
(#27683450)
Advertising isn't a market.
Advertising to Facebook users is.
Because Facebook has ~2.5B daily active users using at least one of its core products.
At some point, you're big enough that you create your own markets. And should be looked at as such.
- that is not the case the FTC tried to bring before the judge, so it’s not the issue here.
- if the FTC had tried to bring that case, Facebook would have (correctly, IMO) pointed out that the advertising market encompasses print, television, radio, direct mail, and online. Even in online it faces competition from (at least) Google and Amazon, among others. I think the FTC would definitely lose a “monopolizing online advertising” case handily.