> You are wrong to include fairness on your list

The company I work for is owned by a huge French bank. Even though I am in tech I still need to do some mandatory (legally required) training, and one of the courses is Treating Customers Fairly.

The FCA say "Treating customers fairly is a requirement for all regulated firms, no matter their size or the nature of the activities they undertake".

It is right there in the charter of the regulators of the three countries that I'm most familiar with. Spelled out.