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A comment on Sriracha hit revenue of $150M a year with no sales team or ad spend. Parent comment

Re:Sriracha hit revenue of $150M a year with no sales team o... by marban on Monday June 28, 2021 @05:48AM (#27659784) 

  If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for?
Just stamp it artisan, hand-made, organic, gluten-free, whatever, quadruple the price and buy some Instagram ads.
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Re:Sriracha hit revenue of $150M a year with no sales team o... by dagw on Monday June 28, 2021 @09:27AM (#27661669)
People try that with ketchup all the time. It barely moves the needle. Sriracha, like Ketchup, is a 'cheap' product at this point. If people are going to spend 4 times as much they want something fancier.
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Re:Sriracha hit revenue of $150M a year with no sales team o... by nextaccountic on Monday June 28, 2021 @06:08AM (#27659890)
That works, but you will have a hard time selling it at scale.
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Re:Sriracha hit revenue of $150M a year with no sales team o... by jeegsy on Monday June 28, 2021 @08:39AM (#27661096)
Just say small batch
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Re:Sriracha hit revenue of $150M a year with no sales team o... by dsr_ on Monday June 28, 2021 @09:26AM (#27661662)
They've done this, and the non-Huy Fong brands just aren't as good in an all-purpose hot sauce way.

Valentina black label is better for some things, though. It's not marketed as a sriracha sauce, just a Mexican hot sauce.

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