I briefly considered it. I've been entirely out of the Apple ecosystem so far (save for airpods). It sounds like Apple is gaining traction over time because the competition keeps getting worse and worse.

I'm frankly not sure opting into Apple is a solution to the problem at large. It might be a temporary fix, but at the end of the day you're still using a proprietary system which might decide that ads are lucrative tomorrow.

I would have gone for an Apple TV in a heartbeat if not for one, huge, problem: no support for bitstreaming audio. This means no DTS:X or Dolby Atmos in apps like Plex.

It supports Atmos (not sure about DTS:X) but the reasoning behind decoding on device is for audio mixing for things like Siri. That said, I wouldn’t have minded having a setting to let my receiver do the decoding.

I think it supports DD + Atmos, not TrueHD + Atmos.