It does not do this- it either notifies you to talk to them if you haven't in a while, or it automatically sends a single message to start a conversation.
Note that I don't necessarily agree with this. I simply have a mental list of friends who I currently am keeping in touch with and every once in a while check up on the ones I haven't spoken to in a few days.
Some people's "natural max" for actively calling or messaging on a timescale of, say, weeks or months if there's no feeling of obligation is zero.
But it doesn't necessarily mean that aren't interested. Some of those people love keeping in touch when it happens - and are genuinely interested. Their "natural max" for people they enjoy being in touch with regularly (ie. not being a task) is much higher than the number they tend initiate things with.
Come to think of it that might be true for everyone.
This is straight out of Silicon Valley.