We've grown up and shopped in a time without these. But the long game is different. If these become ubiquitous or even just common, I'd bet few people care after a couple generations. For example, imagine how ugly telephone poles were to people when first built. But I, having grown up with them everywhere, don't even notice them. They're background noise.

Of course, I'm not thinking this ad-glass company is really playing a long game. They've just happened to move a piece earlier than most.