I don't think my comment could be shortened to that because the primary thrust points to the nature of how people react to in-store presentation and how that affects us.

Almost all of the commentary on this board is missing 'the most obvious points' from a consumer retail perspective.

Issues such as privacy, invasive advertising are obviously relevant, but if we are 'thinking retail' this is going to be about shopping experience and operational overhead.

In terms of impact, experience, clarity and reducing labour input costs - it really has so many upsides.

Far from being a 'bad joke' ... just the opposite it's a pretty neat concept. This is not fodder, it's very possibly the future.

I must be one of the few people who actually do know what they want when they go into the store. I want juice, eggs, butter, milk and cheese. Or I need cat food. That’s what I get. I often have wander about the store, but it is extremely rare that I get something other than what I have chosen to get.