The real problem here is the natural preferential attachment that emerges with tech companies at this scale.

"A preferential attachment process is any of a class of processes in which some quantity, typically some form of wealth or credit, is distributed among a number of individuals or objects according to how much they already have, so that those who are already wealthy receive more than those who are not."

I don't know how we deal with this in the modern world. IMO we need to at least start with network science on the table and realize we do not have the answers if using outdated ideas.