Yeah, pro-coiners probably fail to realize, if they've put their money in it, that means they've bought the hype. And people don't like to believe they're stupid, but since they also have a confirmation bias, they also look for proof that they're right, and all the stories from random websites saying "Crypto is the future!" remain in their minds, while all the skeptical articles, they just say "Pah, another luddite!" and dismiss.