> I wonder if it’s just that, like banks, software is outside of lego’s core competencies. When it comes to software, their leadership has no taste.

The LEGO Bits n' Bricks podcast is very insightful about LEGO story in the digital world.

https://www.lego.com/en-us/aboutus/news/2020/december/lego-g...

I particularly recommend episode "A Fabled Story" which features 2 LEGO top executives. The LEGO CEO in the 90's was himself a computer programmer.