I am not a user of Alibaba but from what I see it seems like Aliexpress for wholesale. I think that is (1) and (3) from this startup's value proposition (Search and Contact). Value (2) (Compare/Benchmark) could be the differentiating factor depending on how it is implemented.

Also I think these guys will target Europe, specifically the DACH region. Not sure how many competitors they have but I am 100% sure the clients are many and plenty because SAP and the innovation from 90s it brings is considered holy grail of modernization in most of German companies.