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Re:Netflix introduces new plans and price changes by cube13 on Tuesday July 12, 2011 @03:34PM (#2756151)
According to Netflix's 2010 SEC filing, their operations expenses are around $400 million. Adding in development, marketing and general administrative costs, their total non-license costs were around $800 million.

They paid $1.2 billion in licensing costs. It's their most expensive cost, by far.

Re:Netflix introduces new plans and price changes by encoderer on Tuesday July 12, 2011 @04:57PM (#2756541)
That includes their physical disc's, doesn't it?

The post I replied to -- and my reply -- was addressing streaming licensing:

Pachter predicts Netflix's streaming content licensing costs will rise from $180 million in 2010 to a whopping $1.98 billion in 2012.

In other words, of that $1.2bn you quote from their 10-K, 1.02bn was physical discs.