To be clear, that doesn't mean that a simple solution will never be created. Obviously we think it will, but that doesn't mean we're right.
But to address a slightly different part of your framing, our situation actually got more complicated when attempting to go the legal route. We suddenly had additional lawyer, collections, and time costs associated with the process...and we still never managed to collect. That's certainly an area where the current legal system fails (for a lot of people!).
Cryptocurrencies might not be the perfect alternative, but they are an alternative that, in our opinion, is exciting to explore.
The fact that you justify your product with a use case which does not work and can not work is very telling. But I’m sure as a strategy it’s working very well for you.
We are not using that use case of smart contracts as justification for our product, but the excitement for the future of smart contracts and the innovations in the cryptocurrency space encouraged the founders to get involved. They started buying cryptocurrency and found a pain point in tracking and rebalancing all of their holdings using Excel which could take upwards of 30 hours a week. Making an easier solution is the justification for the start of this product
People in Brazil are using a new technology to transfer money between bank accounts faster and in an easier manner, it's a hit and growing very fast. It's not blockchain or ethereum, but a. the team involved cites those techs as their main influence, some of them having prior work/interest in those areas aswell and b. they say they have plans for implementing integration with public cryptocurrencies, smartcontracts, and several of their technologies such as smart contracts. Why, you could ask, wasn't this released to the public before, if it's not groundbreaking tech or even a tech innovation at all and provides so much benefit? "Culture".
Ethereum is one of the more credible cryptocurrencies and yet, it is slow, throughput is woefully inadequate for scale, expensive to transact, and smart contracts don't really work. When I say "Don't really work" I mean that you can't use them for the things you'd want to use them for - i.e. you can't write an Ethereum smart contract for "If I deliver X hours of contracting work, meeting these specifications, then you will pay me Y amount by Z date automatically." If I'm wrong and you can do stuff like that, please point me to the solidity.
I'm glad you included the line welcoming comments from those who feel this market shouldn't exist, otherwise I wouldn't have written this comment. I hate to be negative regarding a launch - but this feels like adding a product to the Ponzi Scheme Industry. Maybe it's like writing software to help manage slot machines, except your slot machines aren't regulated and you tell people they're investing rather than gambling.