It's a little bit of both. There is a model of society called the "base and superstructure" [0]. The base comprises of the means of production as well as everyone's relationship to the means of production. Superstructures, like art and culture, are built on top of the base and are both shaped by the base as well as re-enforce the base.
And it doesn't have to be an either or. They can both mutually shape each other.
I don't doubt they both have influence, but why / how you write a cop show isn't why you make an ad for coke either.
I maintain that art affects society. Scorsese makes Taxi Driver, some crazy guy watches it, decides to shoot Ronald Reagan to impress Jody Foster. Would crazy guy have done the same thing regardless of the movie? Maybe. Would he have done it on the same day, at the same time, in the exact same way? Probably not.
The world where Scorsese chose to make Taxi Driver is different than the one where the movie never existed; maybe the difference is trivial, but -some- effect is there. The remaining question is the extent of that effect.
The fact that when I imagine a cop, I imagine "Bad Boys" and "Law and Order", even when I haven't watched these shows for over a decade, is a testament to art's effects. Maybe this image was born out of the crime waves of the 70s-80s, but the image persists, affecting how people feel on topics of policing.
If I want to sell someone a burger I already made what they want "the burger" presumably to what they want to eat. Now I want them to know about it.
> Particularly when it comes to getting eyeballs on TV, or a movie. People making that content are thinking about what people will want to watch.
But what they will want to watch isn't what they already know, it's what they are comfortable with. There is new information, the problem is new info that challenges the viewer too much. The better artists walk that line better: they find ways to present challenging information that will go down easily.
Note that the article quotes the Lear Center's research; it's named after and founded by Norman Lear, who made (among many other shows) All in the Family, which covered political issues, including race, and without pulling (many) punches, in 1971 and was an enormous hit. I highly recommend watching the first season - great on many levels. And it will press your buttons, even today.
"If you want to tell people the truth, make them laugh or they will kill you." (Attributed to many people, from Oscar Wilde to George Bernard Shaw to Richard Pryor)
I doubt that more people have read Paradise Lost than have read the Bible
If it's too outlandish it doesn't resonate with people, so it's bound by the outer limits of what society accepts. However that outer limit has a lot of play room and let's you shift the overton window in terms of influencing society.
It's a feedback loop.
At best it can help shape society to be better. Introduce and normalize ideas like interracial romance (Star trek) or expand people's minds (e.g the Tulsa riots in Watchmen were the first that many had heard of it)
At worst, it's propaganda, cementing us in our beliefs. Like the example of drugs used in the original post, but worse, normalizing authoritarianism.
I literally will disgrace the national flag with my own version of it, and you know what? I'll even throw a punisher logo with a thin blue line, because you know, the punisher loved cops as much as I did.
This whole damn nation was founded on respecting the authority and licking boots.
I think King George III might have a different take, eh?
It's an open question whether art influences society or vice versa, but I can tell you from firsthand experience that executives in show business have no doubt it's the former, and they revel in that power. It wasn't for me, I quit after a year.
They didn't ;)
Not sure that means much.
Particularly when it comes to getting eyeballs on TV, or a movie. People making that content are thinking about what people will want to watch.
Does someone "glorified 'The Thin Blue Line'" (just picking a random bit from this article) because they saw it on TV... or is TV responding to what that person already thinks / wants to watch?
It's super easy to think about other people who we don't share the same views with as: "Oh those people are just misinformed because X influence." But I'm not sure that's always the case.