Yeah from my understanding from former Amazon folks it is hyper performance oriented. The outcome (as far as treating people) might suck, but the motivation seems to genuinely be performance.
EDIT: If the outcome is also a high performing workforce, then the policy can be both cruel and performance enhancing. I'm just arguing that a policy that ends up being $X is an $X policy, regardless of whether the policy makers intended it to be $X, for whatever value of X you choose.
1: https://en.wikipedia.org/wiki/The_purpose_of_a_system_is_wha...
Anyway, intent and motivation are clearly relevant when we think about moral issues (such as cruelty). To suggest otherwise is absurd.
Intents and motivations are irrelevant when you look at their effect (which cruelty is). Heck even the worst dictator in known history had wanted to make the world a "better place" in his own, twisted way. Some things just aren't worth their price.
What is the "effect of Amazon" anyway? Surely Amazon has done a lot of good. It has created jobs, it has changed how people buy things. It has also done a lot of bad. It has made it harder for small indepdendent businesses, it has engaged in anticompetitive practices. How am I supposed to "sum up" Amazon's "overall effect"?
Truthfully, I have no idea if Amazon is "good" or "bad" or "cruel" and neither does anyone else. The people making these claims confidently are posers.
If you honestly believe these rating systems are objective, consistent, and applied fairly, sure performance measurements are not cruel. But I argue most of the time they are at the discretion of management - and will reflect the worst qualities of that manager.
Through this lens, everything in life is cruel.
The article coining that term [1] (accurately) describes the collective joy Trump fans experience at his rallies when he promises to have American troops commit war crimes [2] or have police physically abuse people convicted of no crime [3]. Trumpists believe in using the state to hurt, even physically, anyone they don't like. To them, Trump's cruelty is literally the point.
I don't think that applies to Amazon. It sounds like Amazon just wants labor, as cheaply as possible, and does not care to invest back in its hourly workforce. To simplify, the labor is the point.
[1]: https://www.theatlantic.com/ideas/archive/2018/10/the-cruelt...
[2]: https://www.vox.com/2016/1/25/10828770/trump-terrorist-famil...
[3]: https://www.washingtonpost.com/news/post-nation/wp/2017/07/2...
The point of cruelty at the border was clearly to discourage migrants from coming to the United States. The cruelty was the method chosen to accomplish that goal. But the phrase, "the cruelty is the point" functions really to point out that the cruelty isn't incidental to the thing being accomplished. If it were, then when someone pointed out to you -- as progressives did during the Trump admin -- that you were being unnecessarily cruel, then maybe you'd want to try to stop. But "the cruelty is the point" suggests that the cruelty is core to the strategy.
"The cruelty is the point" would more accurately be formulated as, "the cruelty is intentional."
Performance, as I say above, is the point. Amazon pushes very hard for performance. Achieving high performance is difficult and uncomfortable. But to classify the activities which yield high performance as "cruel" is an interpretation. This article and the NYT articles it cites bend over backwards to paint Amazon in a negative light in this respect. But here's' the thing, Amazon is very transparent about both their aims and means. Amazon encourages and incentives workers to quit bc Bezos (quite correctly, in my opinion) recognizes the "march to mediocrity" as a basic reality of large orgs. Amazon offers training which will help employees find different jobs and pays quit bonuses. Flat out: that's not cruelty. It is actually a fairly humane and "progressive" approach to a difficult and uncomfortable challenge.
Implicit in these claims is of course (the fairly absurd, in my opinion) belief that there are some more effective means of achieving sustained and very high performance that are more comfortable for employees. This, to me, is the root flaw in the "cruelty" interpretation. It basically requires us to be believe that Amazon is run by sadistic people that are aware of better means by which to achieve sustained high performance, but that they choose more uncomfortable, "less humane" options instead. If I'm wrong, I simply ask that the people on the other side of the argument point to proven methods (that they interpret as not cruel) which yield the kind of sustained high performance that Amazon has achieved.
Since inception, Amazon has achieved nearly unprecedented growth of revenue, profits, employee head count, customer base, product offerings, and just about any other business metric.
You believe all of this was achieved with mediocre talent? I doubt it, but maybe you're right. Either way, so what? If Jeff Bezos has figured out how to create an innovative, world leading, ultra high performance business with mediocre talent, his accomplishments (vis-à-vis Amazon) are even more admirable.
Given that they can only hire mediocre tech talent, this speaks to perhaps the success of the HR management that they were able to build what looks like a market leading offering in AWS (the scale of which is absolutely huge - all built by these mediocre engineer!)
> the cruelty is the point.
However, my reaction is quite different. It became hard to take this article seriously at all after they drew that conclusion. It is flagrantly false. To wit, they don't produce any documentation (whereas elsewhere the article is awash) to support this claim. No email threads where a sinister VP says, "Back to drawing board gang, this proposal isn't cruel enough."
Very clearly, the point is performance.
The author's fantastical conclusion ("cruelty is the point") reeks to high heaven of the sort of leaps in logic and interpretation that seems to be undermining the credibility of some of the West's most hallowed institutions.