But this stuff is a direction continuation of his policies. Tim Cook was clearly picked to be a safe pair of hands - Jobs would have been making the exact same arguments in the exact same way.

It was certainly the right policy in Steve Jobs era. But is it the right policy now? As a matter of fact Jobs fought internally for side loading. Even Phil Schiller argued they should run it a lower commission once they reach critical mass. And Tim Cook is looking at it as a lost of revenue only. This was also apparent when Tim Cook decide to start a whole 5+ years operation to undermine Qualcomm ( and later IMG and Dialog), something that Steve Jobs thought was worth it.

Jobs would have listened and rethink. Jobs is great for changing his mind. Tim Cook is taking a few of Steve Jobs last policy as gospel and counting pennies. ( Which is a good thing as a COO, not so much as an CEO ) In many ways Tim Cook feels more like John Sculley.