That was absolutely predictable. Just my own anectodal evidence: through my life, ads always became more present, never less. No matter if i.e. ad-financed TV (they started with a single block of 4-5 ads in the late 80s in a standard 90 minute film) to sports (just check a video of a soccer game of the 80s to the how much white space was left on their shirts) the internet etc.