Design is both a linear progression and an infinitely looping circle/pendulum. Things were really free and organic at first. People got frustrated with this, and rising tech companies gave them "clean, modern" design instead. It was embraced because it was easier on the eyes, and faster to use in general. But now I think there's a growing resentment toward the "clean, modern" look, because it's simplified every drop of soul and humanity out of digital interfaces and expression. The pendulum will probably start to swing in the other direction soon.