Being published independently doesn't guarantee honesty or the lack of an agenda or bias, it only guarantees any agenda or bias isn't being dictated by a third party, rather than the company itself.

Also, The Juice Media appear to be satirists, not journalists. While this and other satirical sources like the Daily Show may seem more truthful than mainstream news because they provide an emotional catharsis, they can actually be far more distorted than the mainstream media in terms of fact. Because while satire can express the truth, being honest isn't its purpose, so much as being funny.