Right. Because of these news sources are BUSINESSES. Their job is to manage their own "image" to keep people around for the advertisers. Like it or not (me, not) this is a much easier way to grok what's going on with them. Their priority is viewers -- mostly retaining them. So you keep with the general idea that "you should tell the truth" by choosing which truths to tell, and then perhaps "gambling" by once in a while doing something outrageous that will excite the base.