Of course outside the bubble. It's really only on HN that social media is assumed to have no redeeming value beyond acting as a platform for corporate mind control, propaganda and culture war, but for most people social media is just a way to communicate and stay entertained. My mother, who can barely even use a computer, keeps in touch with her relatives and gets pictures of her grandkids and keeps up with her COPD support group on Facebook. Obviously social media has value to her and many, many other people.