It's always been that way with online dating. Men, on average, putting zero effort on the profile (including photos). Women put slightly more than zero effort into their profiles but get inundated with messages from mostly-terrible choices anyway because men like women.

Men spray low-effort messages at lots of women hoping for a bite. Women don't message because they have options.

Quality men trying to find any sort of extra have to work extra hard on selling themselves. Women looking for quality men have to work extra hard on creating a profile that deters the poor options they get (hard) _and_ deal with more subpar dates.