This is paid keywords in the stores. They don’t do targeted advertising and are not an ad broker, which are the companies whining about being unable to track people.

Fine: call it Dynamic Advertisement if it helps you sleep at night, but Apple is still targeting the user with an ad that is relevant to the content they're searching for. Furthermore, Apple's policy seems to only apply to their own platform: it's estimated that they spend hundreds of millions of dollars on AdSense marketing campaigns, which are highly targeted and among the least respectful ad platforms around. Evidently their motto of "privacy is a human right" only applies if they deem you "human" enough...

I totally agree with your Apple pays for Google Ads which they now are the most invasive.

But, people don't mind targeting when it is context-based, rather than user-based. Tracking is following a user or device. Context is, well, this is a website about camping, I'll pay for ads for my sleeping bags. The user isn't really part of the process, there is no tracking, just targeting which I am sure everybody is fine with if it doesn't cross the "tracking" line.