I totally agree with your Apple pays for Google Ads which they now are the most invasive.

But, people don't mind targeting when it is context-based, rather than user-based. Tracking is following a user or device. Context is, well, this is a website about camping, I'll pay for ads for my sleeping bags. The user isn't really part of the process, there is no tracking, just targeting which I am sure everybody is fine with if it doesn't cross the "tracking" line.