Re:30kloc and $0 revenue. Lessons from my failed startup (& ...
by wiredfool on Saturday July 09, 2011 @10:54AM
(#2745659)
Sales cycles can be a real problem, especially if the average sales cycle is greater than your runway.
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Re:30kloc and $0 revenue. Lessons from my failed startup (& ...
by SoftwareMaven on Saturday July 09, 2011 @12:21PM
(#2745808)
I used to work in the higher ed vertical. They have about the longest sales cycles imaginable because so much of every decision is committee led (speaking at the campus level; department sales are a different story). You also can never expect them to just make a decision. If you are selling to the entire campus, you need salespeople who understand the process to work you through it.
My advice to startups in that vertical: make it a department SaaS sale. You avoid central IT and it's committee process hell. If you really want the whole campus, start with a few departments, make them happy, then work your way up.