Apple limits everyone by not offering the choice in how their purchased hardware installs and runs their chosen software.

We really must steer away from this dystopian view of "choice" amongst trillion-dollar megacorps that control half of the ecosystem. Yes, there should be different rules when they get that big, like serving the user first.

Everyone who served customers first (whoever they are), ended up in the dustbin of history. Apple became so big exactly because they made a right choice between serving customers and serving their self-interest, speaks profit and growth. The purchase and continue support of billions Apple’s customers underline the correctness of Apple’s choice and strategy. It’s also remarkable that not the Apple’s customers who have sued the company but the third players who want to use the Apple’s ecosystem to make their own profit (and probably serving their customers). Unfortunately, when they signed their developers contracts, they have already agreed to the T&C of the App Store and now they pretend they don’t know it, didn’t agree with it.

That's a meaningless statement. Putting the customer first is how companies provide value and grow. Obviously the need to capture that value and create profit but every trillion-dollar company today is only that successful by giving the people what they wanted.

What you're missing in this discussion is that these companies are so large and powerful, and their services so critical to 100s of millions of people, that the situation has changed.

Really? You want the best products for free and the companies should give you that?!

You literally have that choice right now. Today. You can buy ANY smart phone that isn't an Apple phone and you can choose how it installs and runs your chosen software. And for people who don't want the necessary tradeoffs that come with that freedom, they can choose to buy an Apple phone where such a thing isn't possible. Everyone gets what they want.

Everyone gets what they want if you completely ignore the issue of compatibility between different phones and stores.