At the moment, $400/mo is more than the savings calculator suggests we can save, but we're currently 1 full time, 1 part time iOS engineer, 1 release a month, 2 apps (same codebase, whitelabelled). I think $400/mo for ~10 devs makes sense, at that scale it's similar in cost to our other collaboration and CI tools, but I suspect we'd have a hard time justifying it until we're at that sort of scale.
Are there costly features you can cut that could make it, say, $100 for < 5 people perhaps? Something that opens it up to small teams who can then "grow up" on the platform?
We hear you on the math! Our pricing is a work in progress and there's more we'll do on the lower end of the scale for sure. We're hesitant to cut/bundle the product too much but it's a likely option.
If you and your team are interested in trying us out, let's definitely chat though!
At the moment our main tier is $400/mo, but we're exploring other options for those teams that are smaller and/or at earlier stages.
Re: external clients - This is a really interesting use case that we've chatted to some agencies about. The way we've been thinking about users and roles, it would make a lot of sense to give scoped access to clients and allow them to participate in specific areas as needed!