They can add this ability at any point anyway because putting a phrase into a word filter takes about 10 minutes I guess.
What is the logical alternative here, every American company leaves every other market because they have differing censorship laws? How is that helping anyone else?
There are plenty of good reasons to refuse to cede to CCP demands but this makes no sense.
The only tech company that were able to mount serious resistance against a serious data access request by the US government were Apple and a couple of things:
1. They are a trillion dollar company.
2. They are primarily a hardware company, not a cloud services company
3. There is no guarantee (and I would argue rather unlikely) that if the FBI were unable to break the encryption of that phone independently that they would not have kept mounting pressure on Apple till they cracked.
It's a complete fantasy to believe that any individual or company has guaranteed data protection in the US or indeed most nation states. Once the government really want your data, they will get it with enough time.
* Now, I'm definitely not a fan of the Chinese government, but the truth is that every government has power to order around any corporation that wants to do business in its border. The difference is how much you agree with each particular government, not whether they do it or not.
Any company that does this for content in China, but "only" in China raises serious doubts when they say they are not doing it anywhere else. If you add this ability, it will be misused/abused either by "rogue" employees, being hacked, or being forced to by gov't because of "terrorism" or "the kids".