As ludicrous as it may be to blame Apple, they have said many times that the cut they take on apps and in-app sales is part of how they keep the platform secure and ensure the privacy of their customers.[0] While it's clear to me that they can't really do that, I don't think we can expect the average purchaser of the iPhone to understand just how far-fetched these claims really are. In my opinion, Apple is giving them a false sense of security that can be very dangerous.

Perhaps if Apple was held responsible for these kinds of expensive mishaps they would be more honest in their marketing. Maybe. And that's kind of the point of this article. :-P

[0]: https://thehill.com/policy/technology/554790-cook-says-apple...