Upscale urban areas won't let Walmart even try to build something. Target worked really hard pitching their upscale "City Target" sub-brand to get San Francisco to let them in.

Walmart is experimenting with something they call “Walmart Neighborhood Market” but I think they’d have done better to leave the Walmart name off it.

People who don’t like Walmart won’t try it and people who do like Walmart will be pissed it’s not a Walmart just a grocery store.

I had one right by my college apartment and was really happy with it. Very clean and always had what I needed, but not 'everything.' If they rebranded & incorporated them into suburban neighborhoods with a focus on walkability it could be a smart move to capture the wealthier 'conscious' shopper.

I like how you say ""Walmart is experimenting with something they call “Walmart Neighborhood Market” and they have had these for over a decade. I come from the area around the home office and they make the stores run quite a bit better there. The further away the store is the more likely there is less innovation or management issues. When I moved to the east cost I could clearly see certain loss prevention measures that made me not buy products.

Yep , I agree. They don’t need that boat anchor of a brand for something like that. New name, new colors, new atmosphere and of course, charge a bit more for the frills.

They could have called it Waldi and started an amusing trademark war.