How is it fraud if they actually deliver a product, but late? Wouldn't fraud be never delivering a product after taking money for it? Granted, the IF in the first sentence is still looming over them.

I hate super positve PR propaganda too, and a skeptical eye should always be applied. Fraud is still used when talking about Tesla, yet they clearly have developed products. Yes deadlines were missed. I'm willing to give Boom a bit of leeway.

Delivery time is a feature of the product you are selling.

Say I'm looking for a bike. Person A is selling one I like and promises to deliver after two weeks. Person B is selling one I like a bit less, but promises to deliver after one week. I might now choose to buy from person B, even if I like the bike a bit less.

If I buy from person B and they deliver after three weeks, there's a problem. Why did it take three times as long? Did they ever intend to deliver after one week? Should they have known they wouldn't be able deliver after one week? They got the order based on a feature they didn't deliver. If that was intentional, that's fraud.