Not only are they cheap, but they are good too. I'm typing this on a Xiaomi Mi 9 SE, which I've had for 2 years now, and it's the best phone I've ever owned - build quality is fantastic (as good as Samsung), it's really fast, and the battery life is amazing - I use it a lot, but only need to charge it every other day.

which is great. Few companies have done more for the wallet of ordinary people than IKEA.

Well I am not sure if it is the case in the long run. In the last century, furniture used to be robust enough to last decades, and could therefore be given for reuse by your descendants or acquaintances. Ikea furniture tends to breakdown much faster.

After my last trip to IKEA I got a different impression. I get a feeling they are starting to cash in on their brand, you can get furniture with better price/quality ratio elswhere.

The founder is dead. IKEA is returning to the mean.

Steve Jobs is dead. Apple is returning to the mean.

Bezos is out. Amazon is returning to the mean.

Google founders are out at Google. Google is returning to the mean.

So there used to be basically 2 classes of furniture in IKEA. The first is the cheap, university student priced stuff that would break after a year or 2. However this was OK because it was not expected to last ages. Then they had their "higher" class stuff that was made of real wood etc that would last 10+ years easily. What I feel has happened in the last 10 years is that the "higher" class stuff has lost quality and is now made of the same crappy material as the cheap stuff.

They might be, but are available to the common user and come with updates, unlike Pixel on most European countries.