That price point is not outlandish. That foodtruck would probably be just as successful setting up outside of bars in Cleveland even. What I've noticed as an adult now visiting friends in various places, high cost of living low cost of living, is food and drink are basically the same exact price. Pints of beer from $6-9 or so. Entrees $12-16 or so. Everywhere in the country has settled at this median pricepoint, no matter what the cuisine.