Thanks, that definition fits how people seem to use the term.

Still, I'm curious as to why maintaining current culture is seen as important. Is there a loss of productivity / profitability associated with the non-transmission of culture?

If you think your current culture gives you a productivity advantage, and the way you’ve cultivated that culture is very in-person, wouldn’t you worry about losing it?

As much as it can be corporate BS, I do think there are companies that have a culture that gives them an edge over the competition.

I worked at one place where the culture was very much about treating everyone as valuable contributors regardless of level, and pretty much every Friday you could chat with the CEO (and most of the VPs) over beers if you felt like it. As a junior it made a huge difference in how much mental energy I put into innovating and helping others succeed. Just as an example, I could see that kind of thing being hard to maintain in a remote context with thousands of employees.

Yes; if the attitudes and habits common in the business are effective ones, then losing them may cause some harm. For example, a software company might have seen a benefit from junior developers watching how senior developers get help when they’re stuck, and observed a connection between that lower defect rate, more highly rated features, etc., and they might be noticing their juniors have had more trouble raising their hand during COVID. That’s just one example of how a company might perceive cultural transmission and its potential link to success.