Lots of people from Czechia use alza.cz for purchasing electronics and computer stuff. Surprisingly it also ships to many Europe countries and have English site at https://www.alzashop.com/ . It doesn't list as huge variety of items but offers quite nice filtering, categorization, reviews, etc. I personally use it more often than Amazon. What forces people to use Amazon? Laziness? There are also price comparison websites which people can use to compare sellers... I never really understood why so many people buy through Amazon.