There does seem to be some kind of difference in people, which isn’t surprising. Things like alcoholism also seem to have a genetic component.
Anecdotally, my wife and I both quit smoking. Many years later she still has the desire every day whereas I go months without thinking about it (and if cigarettes weren’t common in society I’d probably never think about them again, let alone have a desire to smoke one)
I wonder if there are physiological differences that account for this difference of experience.