And intriguingly, one can also say that the phenomena of start-up is perhaps a branching-out of 60s' hippie movement (partially inspired by books such as The Whole Earth Catalog which is not only spiritual-ish but leans more towards pragmatism) where instead of going all anti-capitalism and trying to be self-sustainable from the ground-up and detach itself from the economy (which eventually always ran into problems cuz then it became a micro-economy itself, which was the very thing it tried to transcend), start-ups aims to be self-sustainable in the existing econcomy while detaching itself from the cooperate cultures.