The problem is that the law in Finland is written so that even if the collection is baseless the supposed debtor needs to actively manage it or end up in legal jeopardy. Which is rather unfair if you are a victim of identity theft.
(No knowledge of the details, just speculation based on the discussion here)
Aren't they?
> it wold only have to happen a few times before they realize it's not worth it
That's an assumption. Someone did some A/B testing and said this payment flow results in X% increased sales, resulting in Y% more revenue for Klarna, it results in Z% more fraud. I don't even object to this per-se.
If Y is greater than Z, they will do it.
If they are especially awful they will consider that of the Z% of fraud it will result in A% still being paid for and B% being recovered in debt collection. That is awful.
They would probably not measure fraud but just losses directly.