I'm soon to become a dad for the first time and so my partner and I have become much more conscious and aware of babies around us and watching them learn things. It's really fun to apply control theory to that...
A friend has a young child who is learning to feed themselves. I was chatting with the friend while we drank beer and he helped the child eat dinner. using hands to pick up food (watermelon chunks) and bring it to mouth - very conservative and lossy PID-esque model of action, but you could watch small tuning improvements in real time. Then a spoon was introduced for sweet potatoes and the kid's PID controller clearly could not adapt to the change in mass in the system and we watched huge overshoots and control failures. Then it slowly improved...but isn't yet 'good'
then we tried to explain this to our partners (both reside in the 'S' in STEM)...
My temperature controlled kettle does a way-more-than-optimal amount of switching when it's near the setpoint. That's consistent with using a PID controller into a PWM input.
Maybe there is a market opportunity for a water boiler that uses control techniques better suited to on/off inputs :)
Heavily used for industrial automation, hackers here may know it from espresso machine hacking. (and I'm sure manyyyyy other uses)