Cloudflare now does this for $5/month for 1,000 minutes of video.

https://www.cloudflare.com/products/cloudflare-stream/

$1 per 1000 minutes. If one 10 minute video becomes semi popular, let’s say 100k views, that is 1M minutes, and a $1000 bill.

That’s For one semi popular video!

This is insanely expensive for nearly everyone except mega corporations with huge budgets

I exaggerate, but it seems like they’re focusing on OTT, which provides full turnkey websites and apps you can slap your brand on and then fill with videos. Kinda the polar opposite of YouTube.

Personally, I don’t know how much future these 1000s of $12/mo subscription services have, but I’m far from the target market of like, all of them.

Cloudflare is comparable to https://mux.com/, not Vimeo. Vimeo's embed settings are supposed to be directly used by marketing teams, not developers.

Could Cloudflare and Mux not copy Vimeo’s embed tooling?

Cloudflare's offering isn't really designed for small creators who want to send rushes/pilots etc around without paying for a studio level security solution. Or marketing teams for non-critical video.

That's kind of Vimeo's niche.

I think it's more like a paid version of YouTube for businesses without all of the YouTube baggage. The only downside is Vimeo's 10 year old, tiny video player design.

Edit: also relevant because YouTube terms changed so YT can place ads on any video.