Or don't because Vimeo has little growth potential and a product that has gone stale. Also, imagine just how trivial it would be for YT to copy paste Vimeo's offering (long videos, no ads, etc) rn. My guess is that Vimeo is such a non-entity to YT that they haven't even bothered gobbling up the tiny niche.

They don’t want to be anything like YouTube, they want to be a video hosting backend instead.

Cloudflare now does this for $5/month for 1,000 minutes of video.

https://www.cloudflare.com/products/cloudflare-stream/

$1 per 1000 minutes. If one 10 minute video becomes semi popular, let’s say 100k views, that is 1M minutes, and a $1000 bill.

That’s For one semi popular video!

This is insanely expensive for nearly everyone except mega corporations with huge budgets

I exaggerate, but it seems like they’re focusing on OTT, which provides full turnkey websites and apps you can slap your brand on and then fill with videos. Kinda the polar opposite of YouTube.

Personally, I don’t know how much future these 1000s of $12/mo subscription services have, but I’m far from the target market of like, all of them.

Cloudflare is comparable to https://mux.com/, not Vimeo. Vimeo's embed settings are supposed to be directly used by marketing teams, not developers.

Could Cloudflare and Mux not copy Vimeo’s embed tooling?

Cloudflare's offering isn't really designed for small creators who want to send rushes/pilots etc around without paying for a studio level security solution. Or marketing teams for non-critical video.

That's kind of Vimeo's niche.

I think it's more like a paid version of YouTube for businesses without all of the YouTube baggage. The only downside is Vimeo's 10 year old, tiny video player design.

Edit: also relevant because YouTube terms changed so YT can place ads on any video.

They actually had a major pivot to content creation a few years ago, and could now be considered more of a partner than a competitor to YouTube

How will vimeo make money? I've never seen an advert on the platform.

Buy?

Buy the shares, as there is no other competitor is how I am reading that...

DishTV also has no direct (pun intended) competition but it isn’t a buy. I don’t know anything about Vimeo but just stating the obvious: not having direct competition does not make something a buy automatically.

Vimeo has been the worst video site I've been on.