App store, on the other hand, is a digital distributor. Making a digital copy is so cheap it could as well be free. And even then, not all app developers publish on the app store because they want or need its distribution services. There are many developers who would happily arrange the distribution of their apps themselves, with their own infrastructure they already have anyway, but they have to publish on the app store because that's the only way onto millions of iOS devices.
I'll say it again: it should not be legal for a hardware manufacturer to retain any kind of control over hardware after it's been sold.
Every part of application distribution has become cheaper, so you lock down every platform and charge the same percentage.
I was just answering the question about what the cut used to be in the packaged software world.
So they would sell it to us for $22.50 and set the retail price at $29. So in that sense it was a 22% cut, because we only kept 22% of the sale price.
But in most cases the publisher didn't make the game. They were a middleman who took a game from a studio and sold it to us. I have no idea what their cut was between them and the actual maker of the game, but I'll bet it was more than 8%.
So in that regard, the app store is a really good deal because it lets developers publish directly to consumers without a middleman.