Try to cancel an in-app subscription without Googling how to do it. Good luck.
Also, if you try using the store, you’ll see it’s not curated in any meaningful way. It’s full of garbage and fake reviews. Someone properly incentivized to improve it could do a much better job.
There are huge numbers of dark pattern companies who thrive on the ability to thwart subscription cancellation and the Apple method can at least be googled.
I have not seen any platform which has resolved the fake review problem through incentives and many that are far worse.
Here, for one: https://www.pandasecurity.com/en/mediacenter/mobile-security....
And in the general open web, for another, where online fraud is a multi-billion business...
And with Apple's system, are there any studies that shoes it makes a material difference in this fraud level? Even if it did, I'm not sure it's worth giving up all this freedom when we already have a system that works.
Well, Android is open to sideloading and less "walled" and ends up with 50 times more malware than IOS. That's what "that article" is about.
If someone connects the dots, they'll see that (a) opening up iOS similarly will lead to similar levels of malware, (b) letting developers have their own payment systems in such an environment would just lead to tons of that malware getting people's credit card details, charging for BS, and so on.
Obviously any reasonable Apple's cut will satisfy this requirement.
It’s a complex problem because applications like BonziBuddy mean you can’t actually trust users to detect issues. That’s not to say Apple ensures quality, just that minimum standards have actual value.
On the other hand it’s reasonable for large companies to disagree with subsidizing lone developers. As such a substantial fee to submit apps would likely be required.
Managing payment outside of a closed system makes so much more sense.
Apple losing all funding to operate the app store is the least of all issues. They can shutdown the store and thirdparty stores would take over. If they can't afford the app they probably won't sell many phones. Perhaps taking some of the phone profits to fund the app store would make business sense.
So developers get in the shortterm to avoid the 30% cut. But what happens next?
The payment process becomes much more cumbersome and much less safe for users. So they start avoiding any payments on iPhone.
Apple loses basically all funding to maintain and curate the store.
And in the long-term developers lose the entire platform, because it's based on the goodwill of the users.
Who wins?