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A comment on 2022 Ford F-150 Lightning. Parent comment

Re:2022 Ford F-150 Lightning by jacurtis on Friday May 21, 2021 @01:21PM (#27236996)
That is interesting. I wonder if that is why Ford got rid of their small pickup (The Ford Ranger) for several years from 2012 until 2020.

It did come back last year, probably after meeting new regulation requirements.

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Re:2022 Ford F-150 Lightning by throwaway0a5e on Friday May 21, 2021 @01:29PM (#27237107)
That's exactly it. IIRC they even said so at the time. They were already producing the "new ranger" elsewhere at the time so they could have just imported it but looking at the MSRP difference between it and a based f150 vs the size of the market they decided it wasn't worth it.
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