I know this is negotiations 101, but it's tough to put it in practice most of the time if one person wants a little bit more to see the transaction through. Surprisingly, communications skill doesn't play that big of a role, unless you really want to "sell it" most of the conversations goes the same way OP mentioned.
Unsure what the solution is. A seller can, of course, say that they refuse to sell for under $X, though that could potentially still be leaving money on the table if the buyer might have been willing to offer $X+Y.
Or have you ever seen an agent offer this?
To explain the issue in detail for others that don’t understand the dynamics:
A flat percentage is the standard where I live. Selling agents are only incentivised to get as many sales through as quickly as possible, and the agent will deceive and cheat to achieve that goal. Selling 20 homes at 5% discount is almost double the earnings (commissions) for the agent than selling 10 homes.
Agents make wayyyy more by selling more houses quickly than they ever could by spending more time selling each home to get a few percent more.
Yet the person selling the home really really cares about that few percent because their home is often highly leveraged: if they have paid 20% of principal and get 1% more from the sale, that is actually 5% extra return (which can easily be equivalent to avoiding many extra years of work before a home is paid off).
I especially think that buying agents have the most messed up commission structure out there.
Not only is their real incentive just to make as many deals as possible, just like a seller's agent, but they actually get a bump in commission the more you overpay for the property.
Yes it is an exaggeration at 1%, but not such an exaggeration when you consider that 3% is a realistic amount extra that a real estate agent can get if motivated. https://financialpost.com/real-estate/the-realtor-client-dil... - “a real-estate agent keeps her own home on the market an average of ten days longer and sells it for an extra 3-plus per cent, or $10,000 on a $300,000 house.”
When I wrote it I was specifically thinking of low paid friends who missed out on about 5% when selling their home due to poor advice from the agent during a hot market (my friends also failed to think straight because they don’t work in negotiation jobs, and they struggle with emotions involved with the amount involved). The reduction in principal will translate to requiring a total of ~10% extra over the lifetime of the new mortgage (extra interest = ~5%). I imagined how that would translate to extra years of work for them when they should be retiring. I also thought that the story of my friends happens to many, because many people are not used to negotiating sales for $x00,000 and have little financial experience to understand the impacts of their decisions.
e.g. "I want 10,000" -> "I'll offer 5000" -> "Let's spilt the difference and say 7500" -> "How about 6000?" -> ... now you're already between 6000 and 7500.
"Okay, spliting the difference on that works out to 8000. Sounds good."
Huh, didn't even notice. Thanks for pointing that out!
I've sold a few projects in my time, but this conversation makes me think I should really look at having an agent represent me in future. The whole "I can only offer $7500" but then that turned into a $10500 sale just goes over my head - the communications skills needed are next level, and I've read Getting to Yes and such books :-) Maybe having someone less emotionally attached to a project could work in negotiations to increase the price to far more than cover their fee?