The companies are not entirely worried about the total results as they have other aspects to deal with (in fact, you'll sometimes find companies doing things they personally think are silly because "everyone" in the industry is doing it, and they need to be able to check off the box for the Board - example: "Why aren't we doing anything with this blockchain stuff").

They also have large resources and are willing to experiment in things (especially if there are incentives around it from government, etc) - and even if it fails entirely they'll likely get useful and actionable data and results that still can help the company.