* Some of them make a mess of some part of git; one of them put its info in separate git branches you couldn't delete without breaking it, to ensure changes were always pushed/pulled even without a special push/pull command for the issue tracker.
* At least one of them kept their info in the repo in a dot-prefixed directory and auto added/committed the file as changes were made; this meant a single issue could be in different statuses depending on which branch you were on and there was no overarching view.
* The rest effectively ran in parallel to the git repo, pushing and pulling their data within it but requiring their own commands to do so, so it was totally possible to clone the repo and not get the issues.
* Most of them didn't have a non-repo way to track issues, for project managers and such. One did have a webview that ran from a repo, but it was up to you to figure out how to keep it in sync with the comments/etc devs were putting in their copies of the issue tracker.
Sibling mentions git-bug, a few others I recalled/quickly found:
https://github.com/aaiyer/bugseverywhere (I think this is one of the original ones)
https://github.com/dspinellis/git-issue
https://github.com/neithernut/git-dit
https://github.com/google/git-appraise (I think this one is newest and I probably never tried it)
To me this is the main point of storing issues in git!
In any case, I believe that it's better to build a data model/storage without that concept (read: don't store the data in the same branch as the code) to have the freedom to built it with less constraint and make it right. Once that work you can add this "branch sensitivity" concept on top and again make it exactly how you want it.
An example of problem you get when storing the bug data in normal code branch: cool, you got the bugs state deeply stick with the code so you know exactly when a bug is resolved and in which branch. But now you are stuck with git only to deal with merge conflict, which means you might need to have the user fix it when it goes wrong. Will you push that to a non-technical person as well? Also, what happen when you rebase or cherry-pick?
(I'm in a many-repo company that used to use the per-repo bugtracker built into Bitbucket and switched many years to Jira. Jira has its warts, but it's miles better for the project management level task of burning down to a release.)
It's a losing battle between tool functionality and reporting abilities.
A few additional things would be required to make this work for less-technical team members, and you end up building some of your own workflow, but it means that E.G. you have options like "update the description of a ticket as part of the pull request that implements it".