Well, it seems to me that the author makes some kind of moral argument out of the whole thing in a David vs. Goliath kind of way. Certainly both are (huge) corporations but I still trust Google more. They still seem to have a sane leadership which I'm not so sure about with Facebook. Maybe I just don't like Zuckerberg ... He just is not the kind of underdog that I would like to succeed. (Edit: Neither is Google, but the author makes it look like Facebook should be support in a way.)
I'm neither pro Google or Facebook.
I merely make a comparison between the early days, intentions and motives of both Google+ and Facebook, how they're different and why I think that difference is important.
Google dominated because it did search much better than it's competitors and got people the search results they were looking for.
Google+ does nothing for me that I cannot get with Facebook.